Product Marketing and Graphics Specialist – Intelligent Applications and Agentic AI Platforms

We're hiring a Product Marketing and Graphics Specialist – Intelligent Applications and Agentic AI Platforms for a professional services firm with 60+ years of experience delivering accounting, tax, and advisory services across government, healthcare, franchise, and construction sectors.

Our client is seeking a Product Marketing and Graphics Specialist to create compelling, market-ready content for our portfolio of intelligent applications on Microsoft Power Platform, their agentic platform on Azure AI, and emerging innovation solutions. This role will translate complex AI, automation, data, and platform capabilities into clear, differentiated marketing narratives, sales assets, visual storytelling, and client-facing materials tailored to specific sales channels, buyer personas, industries, and market segments. The ideal candidate combines product marketing discipline, strong graphic design capability, digital content creation experience, and the ability to position advanced technology offerings in a way that is accessible, credible, and commercially useful.

Our client seeks a hands-on Product Marketing and Graphics Specialist to support go-to-market execution for intelligent applications, AI-enabled business solutions, and agentic platform offerings. Drawing from leading practices used by global consulting firms and high-growth SaaS companies, this role will help create polished product marketing collateral, campaign assets, solution briefs, sales decks, client-ready visuals, social media content, demos, and digital materials that explain value, build demand, and enable sales teams. The role requires the ability to work across product, sales, innovation, UX, engineering, and industry teams to convert technical concepts into differentiated messages, compelling visuals, and tailored content for executive buyers, client account teams, alliance partners, and market-specific campaigns.

Product Positioning and Messaging

• Develop clear positioning, messaging, and value propositions for intelligent applications built on Microsoft Power Platform, agentic solutions built on Azure AI, and new innovation offerings.
• Translate complex capabilities such as AI agents, automation, copilots, workflow orchestration, governance, analytics, and platform integration into concise buyer-facing narratives.
• Create differentiated messaging for multiple audiences, including C-suite executives, functional leaders, technology buyers, alliance partners, sales teams, and client delivery teams.
• Use market examples from leading consulting firms and SaaS companies to shape crisp solution narratives, outcome-based messaging, and client-ready proof points.

Sales Enablement and Channel-Specific Collateral

• Create product marketing assets tailored to different sales channels, client markets, industries, and buyer journeys.
• Develop sales decks, solution briefs, one-pagers, battlecards, talk tracks, product overviews, demo scripts, proposal graphics, client leave-behinds, and executive-ready presentation materials.
• Partner with account teams and sales leaders to tailor product messaging for specific client segments, including enterprise, middle market, industry-specific, and innovation-led opportunities.
• Package technical platform capabilities into repeatable sales enablement materials that help teams explain business value, differentiation, outcomes, and implementation paths.

Graphic Design and Visual Storytelling

• Design high-quality graphics, diagrams, infographics, visual frameworks, product architecture visuals, process flows, and client-facing illustrations that simplify complex AI and platform concepts.
• Create visual systems that make intelligent applications, AI agents, automation workflows, and Azure AI platform capabilities easier to understand and sell.
• Apply modern design principles, brand standards, information hierarchy, accessibility, and visual consistency across all product marketing materials.
• Produce compelling visuals for pitch decks, webinars, demos, internal launches, industry campaigns, thought leadership, executive briefings, and client workshops.

Digital, Social Media, and Content Creation

• Create content for digital, social media, email, web, video, event, and internal communications channels.
• Develop short-form and long-form content including social posts, campaign copy, landing page copy, product announcements, newsletters, explainer content, webinar abstracts, and executive briefing materials.
• Adapt product messaging across channels while maintaining a consistent narrative, brand voice, and audience-specific relevance.
• Support multi-channel campaigns that build awareness, generate interest, and help sales teams move clients from curiosity to qualified engagement.
• Use digital content performance signals, stakeholder feedback, and sales input to continuously improve messaging, visuals, and campaign materials.

Product Launches and Innovation Storytelling

• Support launches for new intelligent applications, platform capabilities, AI agent solutions, and innovation offerings.
• Build launch kits that include positioning, messaging, talking points, visuals, internal FAQs, sales enablement collateral, field communications, and client-facing assets.
• Convert product roadmaps, demos, prototypes, and technical proof points into market-facing stories that communicate value, relevance, and differentiation.
• Help establish a repeatable product marketing operating model similar to leading SaaS organizations, where launches are supported by clear messaging, enablement, content, and measurable adoption goals.

Cross-Functional Collaboration

• Work closely with product owners, innovation leaders, sales teams, alliance teams, UX designers, solution architects, AI engineers, and leadership stakeholders.
• Facilitate working sessions to extract product value, client pain points, market opportunities, proof points, competitive differentiation, and reusable messaging themes.
• Partner with subject matter experts to ensure content is technically accurate, strategically aligned, and polished for client-facing use.
• Manage multiple marketing deliverables in parallel while maintaining quality, consistency, deadlines, and stakeholder alignment.

Required Qualifications

• Proven experience in product marketing, content marketing, graphic design, sales enablement, or integrated marketing for technology, SaaS, consulting, AI, automation, or enterprise software offerings.
• Strong portfolio demonstrating experience creating sales decks, product one-pagers, digital content, social media assets, infographics, solution visuals, campaign materials, and client-facing marketing collateral.
• Ability to translate complex technical concepts into simple, persuasive, visually compelling narratives for business and executive audiences.
• Depth of experience creating content for digital channels, social media platforms, email campaigns, web pages, events, presentations, and other marketing mediums.
• Strong design skills with proficiency in tools such as PowerPoint, Adobe Creative Cloud, Figma, Canva, or similar design and content creation platforms.
• Experience supporting go-to-market activities, product launches, sales enablement, persona-based messaging, and market-specific content tailoring.
• Understanding of B2B buyer journeys, account-based marketing, channel marketing, sales motions, and client segmentation.
• Ability to create polished content quickly while balancing strategic clarity, design quality, brand consistency, and stakeholder feedback.
• Excellent writing, editing, visual communication, project management, and cross-functional collaboration skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, Digital Media, Journalism, or a related field, or equivalent practical experience.
• Experience marketing enterprise technology, AI solutions, intelligent applications, automation platforms, Microsoft Power Platform, Azure AI, SaaS products, or consulting services.
• Familiarity with Microsoft Power Platform, Copilot Studio, Power Apps, Power Automate, Power BI, Azure AI, Azure AI Foundry, agentic AI concepts, or similar enterprise intelligence and automation solutions.
• Experience developing content for multiple sales channels, including direct sales, industry teams, alliance channels, client account teams, partner ecosystems, and executive briefings.
• Experience applying consulting-firm-style storytelling, including issue-based narratives, executive-ready visuals, outcome-focused messaging, and industry-specific client relevance.
• Experience applying SaaS product marketing practices, including positioning, messaging, feature launches, adoption campaigns, sales enablement, competitive differentiation, and usage-driven storytelling.
• Ability to create short-form video concepts, demo storyboards, campaign visuals, event graphics, web copy, and social media content that extend the reach of product marketing campaigns.
• Comfort working in fast-moving innovation environments where products, demos, and market narratives evolve quickly.