Principal Product Marketing Specialist

Japan

Product & Strategy – Product Management / Full-Time / Hybrid

We're hiring a Principal Product Marketing Specialist for a global semiconductor company developing flagship automotive SoCs — large-scale chips integrating CPU, memory, high-speed interfaces, AI, video, functional safety, and security — to support the performance and functionality of next-generation intelligent vehicles. To further strengthen their Automotive Product Marketing Team (Automotive SoC), they are seeking a proactive and results-driven Principal Product Marketing Specialist to accelerate the growth of their next-generation automotive SoC roadmap.

About the role

In this position, you will play a key role in defining the roadmap and use cases for our fast‑growing R‑Car SoC family, with a focus on one or more of the following areas:

Software-Defined Vehicle (SDV) ecosystem (software and tools)
In-Vehicle Infotainment (IVI)
ADAS / Autonomous Driving (AD)
Connected gateway / vehicle control

Responsibilities

Support the R-Car Open Access (RoX) SDV platform and next-generation R-Car SoC products
Engage with automotive OEMs, Tier 1 suppliers, and ecosystem partners
Define product positioning and go-to-market strategies for specific target segments
Analyze market requirements and customer use cases in the defined focus areas
Define end-to-end product solutions and drive proof-of-concept (PoC) and benchmarking activities
Contribute to product requirements and specifications for SoC, software, and tools
Support customer engagements, including RFI/RFQ responses
Conduct internal trainings and customer workshops
Support market introduction by creating product collateral, blogs, white papers, and other materials
Contribute to market intelligence gathering and competitive analysis

Qualifications

8+ years of hands-on system experience in one or more of the listed focus areas
Deep understanding of the automotive ecosystem and market trends
Strong knowledge of automotive SoCs, including Renesas or other vendors
Established network with automotive OEMs, Tier-1 suppliers, and ecosystem partners
Expertise in one or more of the following domains: functional safety, cybersecurity, AI, graphics, multimedia
Excellent communication skills and strong team collaboration mindset
Ability to work effectively in complex, fast-paced environments with a high degree of multitasking
Adaptable and comfortable working in global, multicultural environments
Fluency in English (written and spoken)

Additional Information

Location: Kodaira, Tokyo, Japan
Work Model: Hybrid (3 days in-office, 2 days remote)
Open to relocation: This role is open to candidates located anywhere who are open to relocating to Japan

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